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Never mindNever mind
BACKED BY DECADES OF EXPERIENCE
My Expertise
Research
User Research
Design Research
Service Research
ResearchOps
Competitive Analysis
Strategy
Product Design
Content Strategy
Design Sprints and Workshops
Stakeholder Management
Information Architecture
Design
Branding
UX/UI
Creative Direction
Art Direction
Interaction Design
DesignOps
Prototyping
Front-end Development
Javascript
Microinteractions
Rapid Prototyping
Wordpress
Webflow
Testing
Concept Validation
Usability Testing
WHY I MENTOR
When you’ve been designing for as long as I have, there comes a point in one’s career where your own skills start to level off and the challenge is no longer about mastering your craft but about expanding your skills to include having impact in other ways.

When you’ve been designing for as long as I have, there comes a point in one’s career where your own skills start to level off and the challenge is no longer about mastering your craft but about expanding your skills to include having impact in other ways.
For me, that was sharing my knowledge and experience with others and helping them grow in their careers. I led a design bootcamp 8 years ago, and it was one of the most challenging and rewarding experiences that I’ve ever had.
I consider it one of the highlights of my career to have been able to help hundreds of students achieve their goal of becoming professional designers.
I consider it one of the highlights of my career to have been able to help hundreds of students achieve their goal of becoming professional designers.
My students have gone on to work for
My students have gone on to work for
work for
work for
and it gives me satisfaction to know that I played a small part in their success.
and it gives me satisfaction to know that I played a small part in their success.
MY BELIEF
Great designers don't emerge from staying in their comfort zones. They become who they are by rising through challenges, receiving tough critiques, and always pursuing excellence. I am here to push you to be your best.

COACHING, NOT CODDLING

MY COACHING APPROACH
01
Uncompromising
The experience will be tough and intense, and I will never shy away from providing the most rigorous coaching possible.
The experience will be tough and intense, and I will never shy away from providing the most rigorous coaching possible.
02
Honest
I have always been a direct person. I believe it’s far better to be honest than be indirect and kind. Honesty builds trust and creates clarity in communication with others.
I have always been a direct person. I believe it’s far better to be honest than be indirect and kind. Honesty builds trust and creates clarity in communication with others.
03
Applicative
I ensure every mentoring conversation is specific and relevant to the industry and your growth areas. Every concept will be supported by a real example and an opportunity to apply that knowledge to your growth.
I ensure every mentoring conversation is specific and relevant to the industry and your growth areas. Every concept will be supported by a real example and an opportunity to apply that knowledge to your growth.
04
Actionable
I aim to make every piece of feedback clear and actionable. Vague direction is avoided at all times. Instead, I favor tactical changes and concrete steps that can be implemented to drive results.
I aim to make every piece of feedback clear and actionable. Vague direction is avoided at all times. Instead, I favor tactical changes and concrete steps that can be implemented to drive results.
05
Collaborative
Your growth is a shared journey where we walk side by side. The process requires continuous communication and collaboration in order to get you where you want to be.
Your growth is a shared journey where we walk side by side. The process requires continuous communication and collaboration in order to get you where you want to be.
TESTIMONIALS
"Won is one of those teachers who can change your life--if you let him. He changed mine. In my four weeks of working directly with won, I've grown more as a designer than I have the past year and I owe a lot of my progress to him. Here’s why: brutally honest constructive feedback and high expectations. As a new designer, his critique sessions were invaluable to me. Won is going to tell you exactly why your design could use more work. He's not going to tell you it's good when it's not. But when he does, you know you really NAILED it--it's gonna feel like the best compliment you ever received and it means so much more coming from Won."
"Since I've known Won You he's always been at the cutting edge of everything digital. I consider him a rare digital breed, as he possesses creative and technical skills all in one package. He has great design skills and a very detail oriented eye especially when it comes to motion. Combine that with expert level technological development skills and you get Won You. He has excellent communication skills and he is passionate about his work, he also will not settle for anything but perfection, a characteristic which I admire and see eye to eye with. If your looking to push the envelope with your digital project or team Won You is a must. I highly recommend him."
"Won is a tremendous design thought leader. During our time working together, he consistently demonstrated a strong understanding of user-centric design principles and a passion for creating intuitive, engaging experiences for users. I was impressed with his sharp skills at every step of the design process, from initial conception to experiment launch. We were able to quickly align on the context, strategy, and tactics for improving the user experience. He's passionate and eager to take on new challenges, and at points when I was personally bottle necked he continued moving forward with design iterations. I highly recommend speaking and thinking with Won on your next user experience adventure."
"Won is an incredibly talented creative, and I have had the privilege of witnessing his growth as a design leader over the years. Although I have never actually witnessed his self-professed streetball skills, I have seen a very detailed UX savant create award-winning work through his partnership on projects. What I love most about working with Won, is his discipline, calibrated cadence in delivering work, and his level of excellence when that work goes live. His support has been essential to the success of the teams I have led, and I definitely recommend him first to my network."
"Won is not only one of the greatest Design leaders in the world, but he is also one of the most important people to learn from. I wouldn’t be where I am today without having him as my mentor."
"Won is one of the most talented and capable designers that I have had the pleasure to work with. He has an acute eye for detail, and a thorough understanding of design trends and styles. In addition to outstanding design skills, Won has the ability to take a vision and turn it into a user-friendly and aesthetically pleasing digital experience. It is very rare to find the talent and ability that Won possesses, as well as the attitude and confidence that he emanates as he works through projects."
"Won You has been a prominent mentor for me as both an instructor and manager. Won has the very rare ability to see products at both the micro and macro level. He understands every detail and worked with our team to isolate those pieces that could be improved for maximum impact. At the same time, he has shown great systematic thinking for making intelligent choices early, saving time and resources in the long term. As a leader, Won shows great respect for those he manages. Won’s critiques are pointed and actionable, giving the designers he works with the opportunity to improve their process and skills while also improving the overall quality of work. Won has strong conviction for his design but is also receptive to new ideas. He encourages all the designers he works with to present alternate concepts about which they are passionate. I’ve never known Won to have trouble humbling himself in front of a good idea, even from a recent hire. My continued success as an experience designer is due in large part to learning from and working alongside Won. I can not recommend Won enough as a designer, leader, and mentor."
"I’ve never had a manager quite like Won. His ability to understand design, technology, and business holistically is rare, and helps him lead teams and design products that push the entire company forward. With a high bar for excellence, he mentored me from someone who was relatively new in the field to being able to think strategically about design beyond what I thought was possible. During my time working under him, he not only had a deep understanding of the customer, but also an incredible clarity about strategic vision and the next 10 steps it would take to get the whole team there. This always pushed me to do my best and most creative work. He’s been a critical part of my career, and he would be a critical contributor and leader in ANY organization he is a part of. I cannot recommend him highly enough."
"Won is a dedicated mentor who encourages quality and thoughtful design. He distills his experience with clear communication, always taking the time to show examples of design concepts. Any question related to understanding the developer side of things is always answered. Thank you Won! "

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